For every player Wimbledon is the one. The one they all dream of making it to as a kid.
Why?
Well, it’s the original. Created in 1977 it was the first of all the grand slam tournaments.
It’s the one that’s played all the celebs want to be seen at and The one all players want to win.
It’s the only one that’s played on grass. 100% perennial rye. Cut precisely to 8mm.
The only one where you play in front of the royals.
It’s the one that all the best players in history have won.
And when you have a tournament that means so much. The pressure gets real intense. And the mind plays games.
Our first piece of work steps into the minds of players on centre court seeing the mental pressure they face and how they dig deep to overcome it.