In a world where digital connections often surpass face-to-face interactions, White Claw plays a vital role in connecting people in the real world - a true social connector. Our campaign aims to counteract the loneliness felt by 73% of Gen Z, by encouraging everyone to embrace genuine social interactions.
'Grab Life By The Claw' unfolds through an engaging series of TV and digital commercials. These spots feature a charismatic lead who, armed with a White Claw Variety Pack, invites friends to break free from the monotony of everyday life and to enjoy spontaneous moments with White Claw. This campaign is an invitation to say no to doom scrolling, and working late, and say ‘yes’ to f*ck it out and go hang with friends, old and new, and make some proper meaningful memories....in other words...Grab Life By The Claw.
Since more of us are working at home, demand for home printers has also risen...
The modern work from home family lives in a constant state of mild chaos.
There’s always something to do.
To plan.
To create.
To organise.
Life admin.
The admin for the admin.
Work stuff.
Homework stuff.
The holiday stuff (Don’t forget the map to the campsite).
The school art project.
The church art project.
The Christmas card.
THE VERY IMPORTANT DOCUMENT FOR 8AM.
Stuff.
All the stuff. For life.
Ritz are the super simple, super easy, no fuss and really very moreish crackers that are always ready to welcome your guests - even if you’re not 100% prepared.
They’re ready for unexpected guests, for when your kids invites the whole class back after school, when you burn the main course for your dinner party or when guests turn up early.
Ready When You Aren’t brings to life these honest and relatable hosting moments, through TV, social and OOH.
1.5 million households in the UK have no internet access. For a further 2 million, connectivity is a struggle. Digital inequality has been a yawning chasm for years but the pandemic brought that digital inequality into striking sharp relief, as children struggled to access their Zoom classes and businesses and government services accelerated their move online.
And so, at Christmas 2021, Virgin Media O2 announced the UK-wide roll out of the National Databank, a scheme to help disconnected communities to gain access to the internet. In the current, digitised world, internet access is a necessity for everything from education to job application and accessing government services. Virgin Media O2 has tripled its initial pledge of £12.5 million to the Databank, which is also open to all telecom providers.
On top of that for every handset purchase O2 donated more data to those in need.
In 2015 we made the England team Giants….it didn’t help. So for the 2019 world cup in Japan we gave them armour, giving them the strength and courage to go further as a metaphor for the support they received from fans. The research and craft that went into authentically creating a set of samuari inspired armour was unbelievable. Shot by Sam Brown through Rogue.
What better way to feel the magic of Christmas than with a good old Disney film. This was O2’s first ever Christmas TV campaign to promote its Disney+ offering. A young girls imagination runs wild as she watches her favourite film. Loads of fun working with Gary Freedman and MPC to bring this choreography to life.
O2 believe in the power of real life connections. You know face to face stuff, real stuff. They also sponsor music venues like The O2 and would rather we were out with our mates than at home binge watching or working late again. So how do you get people off their arses and out to gigs? You create a mystical blue rabbit, times it by 1500, hijack the Brits, hijack social, create an AR rabbit and ask everyone to Follow it.
With the release of the latest iPhone X around the corner and rumoured to be all glass and costing £1k! we had the opportunity to launch a free screen replacement service for O2. Broken screens are a modern day epidemic with thousands of people living with a broken screen rather than paying to get it fixed. To bring the proposition to life we simply smashed every media placement we could accross OOH, Digital and TV.
TotalJobs needed a campaign that would help them stand out from the crowd. They were being outspent by the likes of Monster and the brand had lost its way a little. At the same time, life for job seekers in the UK was harder than ever before. The competitors all focused on scale, how many jobs they have, how many applicants etc.. but as a job seeker that can leave you feeling lost, just another number. Our positioning for TJ was 'We'll get you noticed' with a launch campaign that would put £1 million behind one job seeker to help them get a job. We gave them a makeover, interview practice and media training and documented the process into a 5 episode story that played out on social.
A pitch for The Nike Football App. Nike wanted to encourage more Football obsessed teens to play more small sided games facilitated by the app. Our solution was to create functionality that allowed teams to show themselves on the app, challenge others, log scores and and be rewarded for the amount they played.
The result was SHOW YOUR GAME.
The brief was to drive trial of Coors Light whilst communicating Ice-cold refreshment. So we took JCVD back to his action hero roots as he builds an ice bar with his bare hands (and feet).
The campaign was underpinned with real Coors Light pop-up ice bars across the country where fans could party at -5 degrees with Rudimental and an ice cold Coors Light in their mitts - YEAH!
The internet can be a dangerous place for kids and a worrying place for parents to let their children play. As a parent you can be sitting next to your child physically but miles apart if you don’t really know where your child is playing.
We wanted to get parents and kids talking about the dangers and characteristics of the internet. So what better way than to gamify it, piting the nations kids vs the Parents. Who knows more about the web? We aimed to find out.
O2 wanted to get people excited about the possibilities of technology. We realised that the people who really get excited about technology are the optimistic, Fuck yeah! people of the world, people who are a bit like dogs.
Dogs are enthusiastic about everything, slippers - love em, chasing tails - amazing, newspapers - let me at em. For dogs, every minute of life is amazing. Whereas cats are a little more arrogant, aloof and reserved.
We used this insight to galvanise the nation to be a little more enthusiastic about the world, life and technology and all told through the eyes of a cat.
The Gatwick Express brand was eroding. They could no longer claim they were the fastest to Gatwick. Barriers were being introduced at Victoria, you could no longer buy a ticket on-board and southern were now running similar services.
We created Express Tracks to create conversation around the brand name, reinforce the journey time and add value to the ticket. We worked with musicians to create unique 32 minute scores to the landscapes which could be downloaded with each ticket purchased.
Go Think Big is a CSR initiative by O2 and the Bauer partnership and aims to help young people get a foot on the career ladder by offering work placements across a huge number of roles from within O2 and media owners such as KissFm and Heat magazine. Our job was to create awareness of the platform and generate more applications for these roles.
We simply emulated the offering by by creating a unique work experience allowing 100 young people work with professionals to create the music video for the latest Rizzle Kicks track. Charlotte Reagan was given the opportunity to shadow Director Jamie Graves. Charlotte going on to be one of the most exciting Uk directing talents.
The results smashed expectations and gained us some tasty PR in the process.
The Sunday Times wanted a digital campaign to promote its famous 'Rich List'. The problem was that they had just introduced their 'paywall' for digital content and so people who weren't subscribers couldn't see the content.
Of course the rich list is for the fat cats not us, so we created a platform where everyone could participate in a new Sunday Times list based on the new currency of social worth.
As part of O2's sponsorship of the England Rugby team we developed a dual screen app that allowed fans get real time stats, inside knowledge from our reporter at the ground as well as a live audio link to the ref.
We created a Pot Noodle especially for christmas with a new Roast Turkey and Stuffing variant. The new product was then tested on the RAF and when they gave it the thumbs up it went on sale with 2p from every pack going towards the 'Miles more minutes' campaign which enables members of the army get more call time home at Christmas.
We launched it with a cheeky parody of the famous truck with a famous jingle albeit with a slightly more realistic urban feel befitting the youth of Sheffield.
