In a world where digital connections often surpass face-to-face interactions, White Claw plays a vital role in connecting people in the real world - a true social connector. Our campaign aims to counteract the loneliness felt by 73% of Gen Z, by encouraging everyone to embrace genuine social interactions.
'Grab Life By The Claw' unfolds through an engaging series of TV and digital commercials. These spots feature a charismatic lead who, armed with a White Claw Variety Pack, invites friends to break free from the monotony of everyday life and to enjoy spontaneous moments with White Claw. This campaign is an invitation to say no to doom scrolling, and working late, and say ‘yes’ to f*ck it out and go hang with friends, old and new, and make some proper meaningful memories....in other words...Grab Life By The Claw.