We created a Pot Noodle especially for christmas with a new Roast Turkey and Stuffing variant. The new product was then tested on the RAF and when they gave it the thumbs up it went on sale with 2p from every pack going towards the 'Miles more minutes' campaign which enables members of the army get more call time home at Christmas.
We launched it with a cheeky parody of the famous truck with a famous jingle albeit with a slightly more realistic urban feel befitting the youth of Sheffield.