Shock, horror! 20 somethings are spending less time with friends than ever before. They feel too busy or too overwhelmed to go out. They think staying in and having a cosy scroll counts as self care. But the truth is spending time with friends, staying socially fit is actually good for you**
This campaign marks the start of a year long campaign with TEDDY SWIMS, reminding people that being with friends, making new ones IRL actually makes you feel good. Coupled with a sponsorship of TEDDY SWIMS latest tour and activations that make it easier for groups of friends to get together at his concerts, White Claw are helping GenZ Grab Life By The Claw.
#GRABLIFEBYTHECLAW
**proven by an 85 year Harvard study in happiness.