TotalJobs needed a campaign that would help them stand out from the crowd. They were being outspent by the likes of Monster and the brand had lost its way a little. At the same time, life for job seekers in the UK was harder than ever before. The competitors all focused on scale, how many jobs they have, how many applicants etc.. but as a job seeker that can leave you feeling lost, just another number. Our positioning for TJ was 'We'll get you noticed' with a launch campaign that would put £1 million behind one job seeker to help them get a job. We gave them a makeover, interview practice and media training and documented the process into a 5 episode story that played out on social.