Go Think Big is a CSR initiative by O2 and the Bauer partnership and aims to help young people get a foot on the career ladder by offering work placements across a huge number of roles from within O2 and media owners such as KissFm and Heat magazine. Our job was to create awareness of the platform and generate more applications for these roles.
We simply emulated the offering by by creating a unique work experience allowing 100 young people work with professionals to create the music video for the latest Rizzle Kicks track. Charlotte Reagan was given the opportunity to shadow Director Jamie Graves. Charlotte going on to be one of the most exciting Uk directing talents.
The results smashed expectations and gained us some tasty PR in the process.