O2 believe in the power of real life connections. You know face to face stuff, real stuff. They also sponsor music venues like The O2 and would rather we were out with our mates than at home binge watching or working late again. So how do you get people off their arses and out to gigs? You create a mystical blue rabbit, times it by 1500, hijack the Brits, hijack social, create an AR rabbit and ask everyone to Follow it.
