Not all creators shoot iPhone or Android - I know...Shock!
When the views start racking up and the money starts rolling in, many take their craft to the next level and start investing in proper kit. A great opportunity for Canon you’d think? Could be except research tells us they have a bit of a perception issue amongst the creator audience.
Maybe Canon's an old man, but like Hollywood old, like a Hugh Hefner kind of deal. Canon's got a 'let's have a scotch by the fireplace and I'll tell you about the parties I had during the 1984 Olympics’ vibe. - ANNONYMOUS CREATOR
This isn’t surprising given Canon’s lack of marketing activity and that any content Canon does put out generally appeals to white middle aged German wildlife photographers. (Apparently their biggest demographic).
So… we collaborated with an extreme pogo-er (or is it pogo-ist?) an underwater tik-tok dancer, and a make up artist that creates the most wonderful (and often macabre) make up illusions, all who shoot on Canon and have a healthy 600k - 2m insta following, all in an attempt to bring a little visibility and relevance to the audience.
Please do no attempt at home, all stunts performed by professionals *YAWN**